Dialogues on Futures of Cultural Heritage


Austrian cultural heritage experts discussed future developments of the cultural heritage sector at the University of Vienna. The EU funded project Cultural Heritage 2.0, developed scenarios from 36 qualitative interviews with international experts.

The aim of the two events in October was to invite various voices and inspiring perspectives of Vienna to discuss the future of Cultural Heritage organizations. During two co-creation sessions, hosted by the University of Vienna, the future of Cultural Heritage was explored and discussed by the experts. The outcome of a collaborative 6-months research process based on academic research techniques and futures design methodologies based the form of the discussion.

Why is discussing future scenarios of Cultural Heritage in Higher Eductation Institutes so important?

The cultural and creative sectors were among the most severely impacted by the Covid-19 pandemic. A rapid push to develop new digital models of customer engagement is proving to be a challenge within the cultural heritage sector. Covid-19  has highlighted existing inequalities between larger cultural heritage organizations and smaller players with the latter having lower potential to go digital, general lack of human resources equipped for the transition and entrepreneurial capabilities to rapidly transform rigid traditional business models.

Higher Education Institutes can support the struggling cultural heritage sector with novel solutions to their business model evolution challenges while helping foster their students’ entrepreneurial and innovative mindset through targeted collaborative activities in education.

Cultural Heritage 2.0 - an EU funded ERASMUS+ project

Leading European cultural heritage educators and stakeholders have joined forces to assist the regeneration of the European cultural heritage sector through digital transformation and the redefinition of Cultural Heritage 2.0 business models. Our partnership consists of 6 organisations from 5 countries, all with a direct interest in using the project’s results.

The Cultural Heritage 2.0 project will support Higher Education Institutes to effectively assist the regeneration of the European cultural heritage sector to adapt to a highly digitalized post-COVID19 world. We will do this by equipping academic staff and educators with knowledge, skills and resources to engage with cultural heritage sector representatives in educational activities and organize problem-based learning interventions in multidisciplinary student teams.

Cultural Heritage 2.0 (culture2point0.eu)