The valorization strategy is crucial for the University of Vienna's decisions on adopting an invention and considering patent applications. It also guides future choices, such as extending patent protection. The university strongly supports commercializing protected technologies, whether through spin-offs or licensing to companies, based on this strategy. If an invention is successfully exploited by the University of Vienna, the inventors are entitled to a service inventor's remuneration in accordance with the Austrian Patent Act.

The valorization strategy is developed collaboratively with inventors. The central components of the valorization strategy are:

• Valorization Goal: Setting a clear target like founding a spin-off or licensing to an industrial partner, backed by a Letter of Intent (LoI).   
• Defining Measures: Outlining additional steps for effective commercialization, such as applying for development funding. 

Inventors might choose to create a Spin-Off company. In this case the Entrepreneurship Team supports those interested in founding a company through a variety of measures, in particular the innovation labs. Another option is licensing the technology to other companies. The technology transfer team provides active support in the search for licensees from industry, e.g. through networking events and marketing via the Linkedin and InPart technology platform.